On the Functions of Etiquette in Commercial Negotiation 商务英语（毕业论文）.docVIP

PAGE PAGE 2 On the Functions of Etiquette in Commercial Negotiation 课题(论文)提纲 引言 1.创造良好氛围，拉近双方距离 1.1创造良好的氛围 1.1.1轻松和谐的环境 1.1.2轻柔的话语 1.1.3缓和气氛 1.2 拉近双方距离 1.2.1谈判双方第一印象十分重要 1.2.2姿态动作非常重要 1.2.3 摸清对方底细非常重要 2.塑造良好形象，推动交易成功 2.1 塑造良好形象 2.1.1与谈判性质一致 2.1.2与谈判环境一致 2.1.3忌穿全新衣服 2.2 推动交易成功 3.加深理解，促进交易 3.1 加深理解 3.2 促进交易 结束语 二、内容摘要 商务礼仪是在商务活动中体现相互尊重的行为准则。商务礼仪的核心是一种行为的准则，用来约束我们日常商务活动的方方面面。商务礼仪的核心作用是为了体现人与人之间的相互尊重。它是商务活动中对人的仪容仪表和言谈举止的普遍要求。谈判是一个艰苦的讨价还价过程。从公关的角度，它既要达成协议，又要协调关系，避免树敌。要做到这些，除了要有渊博的知识和高度的谈判技巧和机智外，还应该伴随着周到的礼仪. 参考文献 [1] 张幸花，现代商务礼仪[M] . 中国农业大学，20009 [2] 金正昆，现代商务礼仪教程[J]. 北京：中国经济出版社，1998 [3] 李兴民，现代公共关系与礼仪[M]. 成都：电子科技大学出版社，1994 [4] 石永恒，商务谈判精华[M]. 团结西路出版社，2003 [5] 方明亮，商务谈判与礼仪[M]. 科学出版社，2006 [6] 刘文广，商务谈判[M]. 高等教育出版社，2006 On the Functions of Etiquette in Commercial Negotiation Abstract: Business etiquette is reflected in the business of mutual respect and a code of conduct. The core of business is a standard of behavior. It is used to bind us in all aspects of daily business activities. Its role is to reflect the mutual respect among people. It is the commercial activities of the persons appearance and behavior of the universal demand meter. Negotiation is a difficult bargaining process. From a Public Relation perspective, it has to reach an agreement, but also coordinate the relations and avoid enemies. To this, we must have profound knowledge and a high degree of negotiating skills and resourcefulness, but also should be accompanied by thoughtful courtesy. Keywords: Business Negotiation; etiquette; enterprise; success; image; function Introduction Business Negotiation is not only a science, but also an art。An excellent negotiator, requires not only proficient in professional knowledge, master sociology, psychology, linguistics and other areas of knowledge, also requires knowledge of etiquette knowledge and proficiency in the negotiations in order to cope with ease. Shopping is like a battlefield, in a market economy conditions, among all walks of life a