外贸英语函电商务英语写作05.pptVIP

Unit 5 Orders, Acceptances and Rejections By David Xu Introduction ◆订单是每一个供应商、制造商最乐意听到的一个词。除非供不应求，订单总是多多益善。订单是一份完整的购销合同的一部分。在下订单之前。绝大部分条款和条件双方已经谈妥，或在其他地方由买方或卖方做了明确的规定，订单以及条款和条件一起构成一份完整的合同。因此条款和条件的完整程度，决定了订单内容的简略 ◆在老客户之间，常规的订单甚至已经格式化，卖方只要填写品名、数量和交货期便可。 ◆订单的布局都是开门尖山，平铺直叙。 ◆收到订单后都要及时的回复确认。有些公司以为马上就发货，就免去了确认这一关键的步骤。有些公司回一张发票了事，也有的公司回一份格式化的确认书。其实一封好的确认函，是培养客户感情的有效手段。 Effective Writing I：Avoid Inflated Words 王婆卖瓜，自卖自夸。夸大不实之词出现在商业广告中，大家也许都习以为常。广告的作用之一是通过煽情来激发消费者的购买冲动。而外贸函电的读者对象是进口商、经销商等。他们的购买行为，是一种理性行为。如果采用浮夸的辞藻，不但起不到预想的结果，往往还会适得其反，影响你在客户心目中的形象，降低你的可信度，所以类似sensational，amazing，fantastic以及revolutionary等词汇，函电中应该坚决杜绝。 Effective Writing I：Avoid Inflated Words 夸大不实之词一般容易分辨。我们要做的就是将这些删除掉。 例如： The workn offers extraordinary challenges and a very large salary. 实际上extraordinary 和very这里没有什么意义，删除为好。 例如： Already thousands of new customers are beating paths to the doors of Martin dealers. Never has there been, nor will there be, a fan as smooth running and whispering quiet as the North Wind. So that you may be able to buy Kantrell equipment at an extremely low price and sell it at a tremendous profit, we now offer you the complete line at a 50 percent price reduction. 以上例句很像广告词。在函电中使用广告语可能会降低可信度。 Effective Writing II：Avoid Cliché（陈词滥调） 陈词滥调刚开始也许并不是没有新鲜内容的老一套，但用的人太多太烂，又没有什么创新，再加上用词不简练，于是变成了陈词滥调cliché。事实上，部分陈词滥调也可以归纳到罗嗦的词语中去。 函电当中常见的陈词滥调主要有： 非常遗憾，我们奉告您关于，等 l. We regret to inform you that (of)2. We are sorry to have to draw your attention to3. We regret to have to say that4. We regret to advise you that5. We very much regret to announce you that6. It is most regrettable that we have to inform you that (of)7. It is with our greatest regret that we must inform you that (of)8. To our greatest regret we must herewith inform you that (of)9. It is a matter for regret that I have to inform you that (of)10. It is to be regretted that I must inform you that (of)11. It is with regret and reluctance that we have to inform you that (of)12. It gives us a deep sorrow that we have to a