浅析我国中小企跨国经营.docVIP

编号 毕业设计（论文） 相关资料 题目： 浅析我国中小企业跨国经营 商 学院 国际经济与贸易 专业 学 号 学生姓名 指导教师 二〇一〇年六月 摘 要 随着经济全球化趋势的加强,我国越来越多的中小企业走上跨国经营的发展轨道,活跃在国际市场上。积极实施“走出去”战略是中国企业培育国际竞争力的必由之路。但我国相当一部分中小企业的跨国经营主要体现在外贸出口和少量的对外直接投资等方面,总体上还处于国际化经营的起步阶段。分析我国中小企业跨国经营的现状、优势与劣势,对于我们研究中小企业跨国发展策略有着重要的作用。本文围绕我国中小企业跨国经营的意义、现状和面临的困难、优势与劣势以及发展的战略这四个部分进行了研究分析。通过对这四个部分进行研究后，有利于我国中小企业在跨国经营时能结合自身特点发扬自己的优势、避免自己的劣势并能找到合适的发展战略来打开海外市场使得企业生存和发展。 关键词：中小企业；跨国经营 ABSTRACT With the trend of economic globalization, more and more to strengthen the management of small and medium-sized enterprises to develop international, active in the international market. Actively implementing the strategy of going out is the international competitive power of Chinese enterprise cultivation. But rather part of Chinas small and medium-sized enterprise multinational business mainly embodies in export and small amounts of foreign direct investment, etc., on the whole, still in the early stages of internationalization. Analysis of the small and medium-sized enterprise multinational business status, advantages and disadvantages of small and medium-sized enterprises in our study, multinational strategy plays an important role. This small and medium-sized enterprise multinational business around the meaning, the current situation and difficulties, advantage and disadvantage and the development strategy of the four parts are analyzed. Through the study of the four parts, to small and medium-sized enterprises in multinational operation can be combined with its own characteristics, avoid to their advantage develop their own weaknesses and can find suitable development strategy to open markets overseas enterprise survival and development. Keywords: small and medium-sized enterprises； Multinational management 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc213724233 第1章 绪论 PAGEREF _Toc213724233 \h 1 HYPERLINK \l _Toc213724234 1.1研究背景 PAGEREF _Toc213724234