2010年妇女卫生用品类知识初级.ppt

广告 请打开文件夹中的视频 广告 请打开文件夹中的视频 * Same in each category * Summarized the top line insight based on the total contend in this booklet. * * * Use your SBD principle insight * It need to put in category SBD principle. Then highlight the key SBD principle you wanted in the following slides. * Same in each category * Pls. agency change the chart according to the table * Use category MSE data * The segmentation may be different in each category. Data is from category ACN Retail Audit report. Pls. agency change the chart with updated data * * * * Summary those market information. * Same in each category * From category City HP, Pls. use your category insight * * This is cross category data from CAMP, you can just change the insight for your category Suggestion from category CMK: it would be better to add PL or group as Femcare; It’s not valid to come to conclusion that there is strong opportunity in category penetration * This is cross category data from CAMP, you can just change the insight for your category. * Use category decision tree, and percentage split is from ACN retail audit report * Summary the consumer and shopper insight * Data is from Category ACN Retail Audit Share Report * It need to put in category SBD principle. Then highlight the key SBD principle you wanted in the following slides. * It need to put in category SBD principle. Then highlight the key SBD principle you wanted in the following slides. RESTRICTED- FOR PG USE ONLY- PG COPYRIGHT- Unauthorized reproduction or use is prohibited - China CBD Innovation, Cat Man COE RESTRICTED- FOR PG USE ONLY- PG COPYRIGHT- Unauthorized reproduction or use is prohibited - China CBD Innovation, Cat Man COE RESTRICTED- FOR PG USE ONLY- PG COPYRIGHT- Unauthorized reproduction or use is prohibited - China CBD Innovation, Cat Man COE RESTRICTED- FOR PG USE ONLY- PG COPYRIGHT- Unauthorized reproduction or use is prohibited - China CBD Innovation, Cat Man COE 妇女卫生用品 品类知识（初级） Category MSP,CBD Innovation Team Mar., 201