2018年八年级英语下册 Unit 5 Buying and Selling Lesson 29 How to Push a Product教案 （新版）冀教版.docVIP

PAGE PAGE PAGE 1 Unit 5 Buying and Selling Lesson 29 How to Push a Product Teaching Aims: 【知识目标】 Key vocabulary: push, battle, already, similar, ad, quality, sample, shine, offer, customer. Key phrases: stand out, catch one’s eye, surely succeed. 【能力目标】 To talk about how to push a product. 【情感目标】 Push a product by students. Teaching important and different points: 【教学重点】 Vocabulary: push, battle, already, similar, ad, quality, sample, shine, offer, customer Phrases: stand out, catch one’s eye, surely succeed 【教学难点】 To talk about how to push a product. 【课前准备】 Tape recorder, Multimedia，PPT Teaching procedures： Step 1. Lead-in Greeting. Show the students an ad about Nike. Then show them a serious of pictures about ads. Show them a picture with “trade show” and let them know the meaning of it. Step2.New words: push, battle, already, similar, ad, quality, sample, shine, offer, customer Language use 1.If you had your own product to sell, how would you __________ it?(push) 2. People coming to trade shows already have an interest in _________ products.(similar) 3. Offering samples and deals will get you more __________.(customers) 4. It is important for products to have good ________.(quality) 5. These suggestions can make your product really _________.(shine) Step 3. Listening Listen to the lesson and do a T or F question. ①Making your product is just half the battle. ( ) ②There are only three ways to push a product. ( ) ③People coming to trade shows already have an interest in similar products.( ) ④Only excellent advertising can help you succeed. ( ) Answers: 1. T 2. F 3. T 4. F Step4: Read and answer Read the text and finish the task-reading. 1. Whats the most important thing to make your product really shine? ______________________________________________________________________ 2. What will get you more customers? ______________________________________________________________________ 3. What will make you surely succeed? _______________________________