牛津译林版必修四Unit 1《Advertising》课件.pptVIP

Guide 1 : listening and skimming(P1) 1.What is an ad campaign ? 2 . What media can you use in an ad campaign ? 3.what should be first consider? 1.L1----2 2. L6 ----7 3. 123 2 .true or false on Article 1 1.It’s unimportant to figure out what you want to tell the audience and what you are trying to get them to do. 2.In an ad campaign you may need to employ different kinds of media, except posters, newspapers, magazines, radio and television. important including Guide 2: careful-reading Ⅱ.Questions based on Article 1 3.To determine your audience, someone must report the related infor