会展经济与管理济南会展旅游发展策略研究论文.docx

山东交通学院毕业论文 PAGE \* MERGEFORMATII PAGE \* MERGEFORMATIII 密 级： 单位代码： 分 类 号： 本科毕业设计（论文） 题 目： 济南市会展旅游发展策略研究 姓名 学院 经济与管理学院 班级 会展131 指导教师 摘　要 会展业与旅游业之间存在耦合关系。随着会展活动日益增多，旅游业日益成熟，会展旅游也成为一种新的旅游形式。由于会展旅游经济社会效益巨大，发展迅速，发展前景广阔，发展潜力巨大，会展旅游得到普遍关注。作为二线城市，济南市受到全省和我国其它地区强劲的竞争压力，如何在夹缝中生存，这正是济南市会展旅游需要考虑的问题。鉴于此，本论文首先分析了济南市会展旅游发展现状，然后分析了济南市会展旅游发展的优缺点，机遇与威胁，特别是存在的问题。在此基础上，从政府，市场，人才，品牌等方面提出对济南市会展旅游在未来可持续发展方面的策略和措施。 关键词:济南市，会展旅游，原因分析，发展策略 Abstract There is a coupling between the exhibition industry and the tourism industry. With the increasing number of exhibition activities, tourism has become increasingly mature, MICE tourism has become a new form of tourism. Due to the huge economic and social benefits of the exhibition, the rapid development, broad prospects for development and great potential for development, the exhibition tourism has received widespread attention. As a second-tier cities, Jinan City, the province and other regions of China by the strong competitive pressure, how to survive in the cracks, which is Jinan City exhibition travel needs to be considered. In view of this, this paper firstly analyzes the present situation of the development of MICE in Jinan, and then analyzes the advantages and disadvantages, opportunities and threats of Jinan MICE tourism development, especially the existing problems. On this basis, from the government, market, talent, brand and other aspects of Jinan City exhibition tourism in the future sustainable development strategies and measures. Key words: Jinan City, MICE tourism, Reason analysis, Development strategy  目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc483581297 前　言 PAGEREF _Toc483581297 \h 6 HYPERLINK \l _Toc483581298 1会展旅游概述 PAGEREF _Toc483581298 \h 7 HYPERLINK \l _Toc483581299 1.1会展业与旅游业的关系 PAGEREF _Toc483581299 \h 7 HYPERLINK \l _Toc483581300 1.2会展旅游的概念 PAGEREF _Toc483581300 \h 7 HYPERLINK \l _Toc483581301 1.3会展旅游的特征 PAGEREF _Toc483581301 \h 7 HYPERLIN