金正海悦天地营销策略分析.docVIP

河北师范大学汇华学院 金正·海悦天地营销策略分析 学 部 理学部 专 业 资源环境与城乡规划管理 班 级 2012级 学 生 XXX 完成日期 2014 年 6 月 20 日 目 录 摘要、关键词························································1 一、石家庄金正房地产开发有限公司简介································2 （一）石家庄金正房地产开发有限公司简介····························2 （二）金正·海悦天地简介··········································2 二、金正·海悦天地营销环境分析······································2 （一）宏观环境分析················································2 1、国家政策·····················································2 2、文化环境·····················································3 （二）微观环境分析················································3 1、楼盘周边环境分析·············································3 2、竞争者分析···················································3 三、金正·海悦天地营销的关键········································3 （一）市场调查 巧借东风，第四商圈呼之欲出······························3 （二）全程策划 订单式开发，兵马未动，招商先行··························4 （三）营销策划 洞悉市场脉搏，以策划带动营销····························4 四、金正·海悦天地营销策略的应用及创新······························4 （一）品牌营销策略················································5 （二）绿色营销策略················································5 五、结语····························································5 参考文献····························································6 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 金正·海悦天地营销策略分析 摘要：市场竞争日益加剧的今天，怎样使公司的效益最大化，能够卖出更多的楼盘，是房地产开发商追求的目标，但由于受国家政策、营销环境、企业自身素质等多方面的影响，房地产商在楼盘的营销过程中会面临各种各样的问题。本文主要分析了金正·海悦天地在整个的营销过程中，营销的策划、营销策略的应用以及在营销过程中出现的问题来分析房地产市场营销策略的应用。 关键词：金正·海悦天地 营销策略 创新 正 文 一、石家庄金正房地产开发有限公司简介 （一）石家庄金正房地产开发有限公司简介 石家庄金正房地产开发有限公司成立于1998年9月8日，自成立以来，公司坚持奉行“诚实、守信、公平、仁和、创新”的经营理念，公司主要业绩有金正·缔景城、金正·海悦天地、金正·君庭、金正·郁金湾等。2001年至2005年连续五年被石家庄市政府及市工商局评为“守合同重信用”单位，2006年公司又获得“2006年石家庄综合实力十强”奖项，是河北省会