广告与商标的翻译.pptVIP

Lecture 6 Translation of Trade Marks and Advertisements * * topics: Translation of trademarks and culture Difficulty in translating trademarks Characteristics (principles) of trademark translation Approaches for translating Characteristics of Chinese advertisements and translation Rhetorical devices of English ads and translation Translation of trademarks and culture “No one can deny that any act of persuasion has a cultural meaning.”(O. J. Firestone: “The Economic Implications of Advertising”) It would be more accurate to argue in favor of an advertisement that is attractive, seduc