德国乐嘉文再制奶酪技术及设备.pdf

The features of processed cheese products… Page 1 of 24 31/Dec 2008 再制奶酪加工技术及市场前景 德国乐嘉文北京办事处 王学军食品加工机械部经理 1 . 前言 2. 全球化的口味 新产品开发的基础 3. 再制奶酪特性 3.1. 原料与成分 3.2. 再制奶酪的种类 3.3. 加工工艺 3.4. 包装形式 4. 再制奶酪会在中国获得成功的三个理由 4.1. 口味及配方的多样性和丰富的营养含量 4.2. 包装的多样性 4.3. 保质期和分销渠道 5. 其它国家再制奶酪的生产，发展趋势 6. 结束语 1. 前言 德国乐嘉文北京办事处 010 The features of processed cheese products… Page 2 of 24 31/Dec 2008 2. Globalisation of taste – the soil for new product acceptance 2. 全球化口味 新产品的沃土 The world is changing fast in all aspects of daily life – probably as fast as never before in the history of mankind. This dramatic changes have also touched the consumer eating habits regarding kind and taste of food products. 在日常生活的各个领域，我们的世界正迅速地发生着变化其变化速度之快也许是人类历史上前所未有 的。这一戏剧性的变化也触及了消费者的饮食习惯，在食品的种类和口味方面 Only 100 years ago we had natural barriers of time and distances between the different nations and their individual country typical eating habits. It was only possibly and necessary for a few people- for traders and sailors (and soldiers of course) to cross this distances. Therefore it took a long time to exchange typical cultural features between the nations. 仅仅在 100 年以前，我们还受到自然环境的局限，国家与国家之间，同一国家不同饮食习惯的地区之间 在距离和时间上的局限。只有少数人，商人、水手（当然还有士兵）才有可能并有必要跨越这种时空的 局限。因此国家间典型文化的交流需要很长时间。 Nowadays we can cross the oceans within one day, we can exchange a tremendous amount of information within seconds by internet and we are permanently influenced by mass media like news papers, radio and televison. People are travelling as tourists through the world and get physically in touch with foreign nations and cultures. 现如今，一天内我们可以穿越大洋；通过互联网，几秒钟内我们可以交换大量的信息，同时我们受到大 众传媒，如报纸、广播及电视的绝对影响。人们通过旅行到世界各地，感受异国文化。 All these influences