7 Keys to building mail volumes - Slide 1精品分析.pptVIP

A focus on volume not on price Logistic Operational Excellence work with partners expand your client base sell vs. other media invest in the future move quicker Profitable mail volumes will follow add value to to the value chain * “I think there is a world market for about 5 computers... “Thomas Watson, Chairman and founder of IBM * Contact Information Postal Solutions is specialized in helping the national postal services with the development of products and services to build the volume of direct mail.? ? Our core expertise is in creating consumer data programs. Members of the Postal Solutions team were responsible for the start-up of the following companies: The Preference Service, Consodata UK and Pin-Point Marketing. For more information on our services visit /N_Services.htm or send us an e-mail: consulting@ Postal Solutions Beekstraat 19A 8550 Zwevegem Belgium Tel: 32-485-027-535, Fax: 32-2-706-5213 ? * Summary: New paradigms for the future Competitive pricing is what counts Owning the value chain Key client mentality We own the market.. Cutting the non essentials Operational excellence World class planning Forget pricing, more volume is the only answer Partners are your biggest asset Building client depth Selling like a media. Investing for growth Adding real value (eg Data, Change of address, etc..) Fire, fire, fire * 7 Keys to building mail volumes profitable What is driving direct mail Spring 2003 WORLDWIDE BENCHMARKING STUDY In association with ???????????????????????????????????????????????????????????? * The Research… Methods Detailed surveys from 60% of the industrialized postal markets Discussions with dozens of industry leaders Interviews with 212 leading direct mailers Data from UPU, WARC and the World Bank Top-line results Some growth, unfortunately, a lot due to falling results at leading mailers Volume being hurt by advertising slow-down and growth of email Mail losing share of total media spending * M