Edward de Bonos techniques for serious creativity精品分析.docVIP

REFRAMING Management Reframing Organizations, Bolman and Deal The challenge of finding the right way to frame our world has always been difficult, but it has become overwhelming in the turbulent and complicated world of the late 20th and early 21st century...The aim of this book is to help managers and leaders enrich the ideas and approaches they bring to their work. Too often, psychic prisons prevent seeing old problems in a new light or finding more promising tools to work on perennial challenges. Effectiveness deteriorates when managers and leaders cannot reframe. When they don’t know what to do, they do more of what they know. Our purpose in this book is to sort through the multiple voices competing for managers’ attention. In the process, we have consolidated major schools of organizational thought into four perspectives. There are many ways to label such perspectives. We have chosen the label frames. Frames are both windows on the world and lenses that bring the world into focus. Frames also becomes tools, each with its strengths and limitations. The wrong tool gets in the way. The right one makes the job easier. One or two tools may suffice for simple jobs but not for more complex undertakings. Managers who master the hammer and expect all problems to behave like nails find organizational life confusing and frustrating. The wise manager, like a skilled carpenter or an experienced cook, will want a diverse collection of high-quality implements. Experienced managers also understand the difference between possessing a tool and knowing how to use it. Only experience and practice bring the skill and wisdom to use tools well. Marketing Dr. Zaltman a maverick marketing professor at the Harvard Citing prominent scholars of the human brain...Zaltman argues that consumers can’t tell you what they think because they just don’t know. Their deepest thoughts, the ones that account for their behavior in the marketplace, are unconscious. Not only that, he insis