20142015学年高中英语 Unit 5 Insie avertising Warming p an reaing课件 新人教版选修9.ppt

Believe后面可以补一个that, and引导的 是that宾语从句的第二个谓语。way后面 省略了that, people think about their driving habits是定语从句修饰way。 先行词为way时, 关系代词总是省略。 * Make up an advertisement for a product (including a slogan, the spokesman/ spokeswoman and the whole procedure.) Homework * Where do they advertisers? On TV and radio, in magazines nad newspapers( also on clothes, billboards, at sports field, on buses and train, at bus and train stations nad many other places). * How do they decide where to advertisers? Does advertising work? They consider their budget and what medium is most likely to be seen or heard by the target consumer. Yes and No. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time. * Discuss these questions about the advertisements. A. What is the most common name for H2O? Why did they call it H2O? 1 Water Water. Because it rhymes with “slow”. * To encourage people to use water wisely and to save water where they can. B. What is the purpose of this advertisement? * A. What group of people is the advertisement made for? 2. Super Shooze Young people who like sports, the latest fashions and like to be part of a group. * B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun. * No, because just wearing a certain brand of shoes won’t make you exciting, popular or have fun—it takes much more effort than that. C. Do you think the message is true? Give reasons. * A. Why are the first two lines written bigger than the rest of the advertisement? 3. Refresh water These lines appear bigger so that they are the first thing people notice about the ad. * B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale? * No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two b