XX公司连云山景区体育旅游产品深度开发研究-工商管理专业论文.docx

II II Abstract With the development of society and the improvement of people’s living standard, the ordinary mode of tourism can no longer meet the changing demands of the tourists nowadays. While the participative and practical mold of sports tourism now coming into tourists’ sight. Especially after the successfully held of 2008 Olympic Games, the upsurge of sports tourism of all the people was raised. Sports tourism, which blends sports and tourism, gives people fresh experience by its unique features as adventure, fitness, leisure entertainment etc. Sports tourism is not only a product with distinct features and theme, but also a product meeting the consumers’ demand of pursuing personality and fashion. Although Lianyun Mountain has abundant resources of sports tourism, the quality and quantity of products’ development didn’t match with these resources. Tourists coming to this scenic spot always do not stay for more than two days. And they don’t visit this place again either. The reason of such phenomenon is that there is no creative or saleable tourism product in this scenic spot. Thus, Lianyun Mountain urgently needs a deep investigation and development of its sports tourism product. This study adopts the theory related to sports tourism, using the method of document-data, questionnaire survey, interviewing, on-the-spot investigation, mathematical statistics, logic analysis and other research methods. On the basis of related documents research, this study gives the detailed investigation and objective evaluation of the sports tourism resources in Lianyun Mountain Scenic Area, and analyzes the development of sports tourism product in Lianyun Mountain Scenic Area by SWOT based on the investigation results. Then, according to the related theory, this study makes a deep investigation of sports tourism product in Lianyun Mountain Scenic Area, including presenting the theory of deep investigation, designing the market image of sports tourism product and finally confi