《城市生活类周报iPhone形态的传播特征研究》-新闻传播学专业论文.docxVIP

简单“搬砖”行为，而应因地制宜独立打造新的 iPhone 媒介形态。 本文还在城市生活类周报移动应用的阅读体验、功能优化、广告运营 等方面提出了一系列建议。 关键词： 城市生活类周报， iPhone 形态，文本分析，控制实验 THE COMMUNICATION CHARACTERISTICS ANALYSIS OF METROPOLITAN LIFESTYLE WEEKLY APPS FOR IPHONE ABSTRACT The mobile communication market is one of the world’s fast growing and largest in terms of money generated and value created. To develop a new digital media platform and follow the integration strategy, the traditional media, such as newspaper or magazine, launched its own application at App Store or Android Market for the mobile terminals. Specially, App store is the No. 1 choice because of the popularity and leading market share of iPhone. Metropolitan lifestyle weekly, the weekly between daily newspaper and magazine regarding contents, has a huge potential in the application at the mobile terminals. More importantly, the content and concepts of Metropolitan lifestyle weekly matches the tastes of the iPhone users to a large extent. They target almost same group of people at the market, who love the modern lifestyle and quality of life. Therefore, the study of Metropolitan lifestyle weekly’s applications at App Store is creative and meaningful, practically and theoretically. Considering the brand awareness and the market status, the study selectes three main metropolitan lifestyle weeklies, Modern Weekly, Life Weekly and Shanghai Times, and their corresponding applications for iPhone as research samples. Combining the quantitative and qualitative approach together, under the theory framework of media integration and communication, through text analysis, control experiment, in-depth interview, the study compares and analyzes the width and depth of information reach, the attention rate of private information and public information, the users’ adherence, satisfactory and acceptance rate of advertisement. The study outlines the publication model of Metropolitan lifestyle weekly applications for iPhone and theirfive spreading characteristics: exten