湖北工程学院09级市场营销毕业论文后危 机时期中小企业.docVIP

教学单位　 　　 学生学号　　 本科毕业论文（设计） 题　　目　 后危机时期中小企业海外参展策略 学生姓名　　　　　 专业名称　　　　　　　　　 指导教师　　　　　　　　　　 年 月 日 后危机时期中国中小企业海外参展的经验及启示 摘要：在经济全球化、经济危机、知识经济、网络经济，以及中国已成为WTO成员国的大环境下,中国企业不能固守着国内市场。要参与到海外的竞争与挑战。相对于国外企业来说、我国中小企业在海外经营方面，起点较低、总体竞争力较差。由于我国的实际情况，中小企业几乎是完全暴露于海外市场竞争的大环境中。因此，如何才能使得我国中小企业在国际经营过程中尽量规避风险、找准路子，如何结合现阶段我国的实际市场培育状况，找到一条适合我国中小企业特征的国际化竞争之路，是摆在理论界、企业界、政府面前的一个十分重要的课题。所以学习国际展会知识是必要的。 关键词：后危机时期；中小企业；海外参展；影响因素 An Analysis on China Small and Medium Enterprise overseas Enlightenment Abstract：In economic globalization, knowledge economy, network economy, and China has become a member of the WTO environment, Chinese enterprises can not stick to the domestic market. To participate in globalization competition and challenge. Compared to foreign enterprises, our country small and medium-sized enterprise in international business, starting point is low, the overall competitiveness of poor. Because of the actual situation in our country, small and medium-sized enterprises are almost completely exposed to international competition in the market environment. Therefore, how to make our country small and medium-sized enterprise in international business process as far as possible to avoid risks, seek standard way, how to combine the present stage our country actual market situation, to find a suitable for Chinas small and medium enterprises characteristics of internationalization competition, is placed in the theoretical circles, enterprises, the government in front of a very important topic. So learning the international exhibition knowledge is necessary. Key words: Small and medium enterprise；international exhibitors; influencing factors 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc342315578 绪 论 PAGEREF _Toc342315578 \h 1 HYPERLINK \l _Toc342315579 （一）研究目的和意义 PAGEREF _Toc342315579 \h 1 HYPERLINK \l _Toc342315582 （二）拟解决的主要问题 PAGEREF _Toc342315582 \h 1 HYPERLINK \l _Toc342315583 （三）研究的方法 PAGEREF _Toc342315583 \h 1 HYPERLINK \l _Toc342315584