毕业设计论文连锁超市配送策略研究.doc

摘 要 连锁超市在我国已发展10多年了，并且正在以更快的速度迅猛的发展。连锁零售企业以其高效率，多品种在人们的生活中扮演越来越重要的角色。 超市连锁经营作为零售业的一次革命，20世纪90年代在中国悄然起步，发展到今天取得了令人瞩目的成就。物流配送是连锁经营的关键环节，是连锁经营的核心竞争力所在。配送能力的强弱直接决定着连锁企业经营成本的高低，影响企业盈利的能力。但是，目前我国超市连锁企业的物流配送体系建设仍处于初级阶段，现行的配送方式相对落后，这对我国连锁超市的发展造成了巨大的障碍，严重制约了连锁超市的规模效应的发挥，已成为连锁超市发展的“瓶颈”。 本文从宏观上分析了国内连锁超市物流配送现状，并研究唐山物流业及零售业发展现状，分析了唐山市瑞沙超市物流配送现状和特点，指出当前瑞莎超市物流配送面临的主要问题是配送策略存在偏差，配送功能不健全，配送效率低等。针对以上这些问题，本文展开探讨，提出以下建议：改变配送策略，加强与第三方物流公司的合作；完善配送功能，不仅仅是要完善自身的配送功能，还要帮助和自己合作的第三方物流公司的配送功能；提高配送效率；建立合理盈利模式；优化供应链管理，采取精益供应链管理策略。 对连锁超市物流配送的探讨和研究有助于我国连锁超市企业通过提升物流管理水平提高经济效益，降低经营成本，持续向合理化物流管理的方向发展。正是基于这种情况，本文对瑞莎超市的物流配送进行了分析，希望能够以此抛砖引玉，引起更多的人进行这方面的研究。 关键词：连锁超市，物流配送，瑞沙超市 Abstract Supermarket chains in China has developed more than 10 years,and is faster rapid development. Retail chains for its high efficiency, more variety in peoples lives, play an increasingly important role. Supermarket chain as a retail revolution, the 20th century, started quietly in China 90 years, to today has made remarkable achievements. Logistics and distribution chain management is a key link in the chains core competence management. Ability to directly determine the distribution of the strength of the operating costs of the chain level,affecting the ability of corporate profits. However, at present Chinas supermarket chain logistics and distribution system is still in the initial stage, the current distribution method is relatively backward,and this development of supermarket chains in China has caused tremendous obstacles, severely restricted the scale of supermarket chains play, has become the development of chain stores bottleneck. This paper analyzes the macro supermarket chain logistics and distribution of domestic situation, and to study the logistics and retail development in Tangshan, analyzed the logistics of Tangshan City Iressa status and characteristics of the supermarket, that the current Aretha supermarket logistics distribution of the main problems facing strategy there is a deviation, distribution func