中国媒体广告中的中-英语码转换分析-analysis of chinese - english code switching in chinese media advertisements.docxVIP

PAGE PAGE 5 Abstract Language is the product of human civilization and development, and it at the same time directly reflects people’ s activities and social conditions. Media Language, as the most active tool in communication, is undoubtedly serving as a mirror refracting change and development of language under a certain condition of social economy, culture and education etc. In recent years Chinese-English codeswitching has come to be a new phenomenon widely occurring on China’ s mass media. At present, the studies on it remain at a rudimentary stage. Researches made by western scholars