潮流杂志及其呈现的文化特征研究——以《milk》杂志为例-research on tide magazine and its cultural characteristics —— taking milk magazine as an example.docxVIP

啕 啕 关键词:潮流杂志， (milk)) ，潮流文化，文化特征， TREND MAGZEIN AND THE CULTURAL CHARACTERISTICS OF WHICH PRESENT 一一-TAKE (milk) AS AN EXAMPLE ABSTRACT In 吐白 paper，the magazine of (milk) is chosen as the research object， first this paper will 80rt out its history，and then ∞ncentrate on its mainland version of (milk New Trend) . Analyze its text bo伽 from 由eωntent and fonn and study the characteristics and the style of this magazine.η加 p叩er will summarize the operating characteristics and communication advantages of (milk) comprehensively，and dig their cultural identity combined wi由 historical background and present 80cial ωnditions. By the individual- (milk) and overall翩翩础lysis of the development for trend mag阻ine bo由副home and abroad，it will offer reference to the domestic trend magazine in keeping advantages，culturing audiences，expanding the read町ship and 80 on for 由e future development. The main idea of this study ωmes from two lines: one 扭曲at the 阴阳rwillbe based on the 阴阳pective of communication theory and cultuml studies ，useωntent ， text analysis，ωmparative analysis and other methods. It will use communic副ion， semiotics，sociology，culture，science and other disciplines Theory knowledge synthetically，in order to explore the meaning behind the text and the 80cial cultural factors; the other，analyze the current magazíne market deeply in 由ep配S防ctive of manageme时，盯 to find 血lture direction of the domestic 悦nd magazine. 咱 Finally二 there are five culture characteristics that (milk)) presents，it will be introduced from five perspectives: vis削1 culture，spirit of the game， consumerism，Unisex Metrosexual and post-modem飞 After analyzing the psychological needs of the audi侃侃 and 由e interest sp肌e of magazine market， it will 咱 咱 offer a series of optimization advices under the situation of the current development for the 衍end magazine market in order to meet the need of the market and to be a healthy 胆ideline for the young people. .. w 阻Y WORDS: Trend Magazine，milk)) ，Tr