人民日报与地方党报官方微博比较分析-comparative analysis of official microblogs of peoples daily and local party newspapers.docxVIP

华 中 华 中 科 技 大 学 硕 士 学 位 论 文 II万方数据 II 万方数据 Abstract As the mobile-work data expreading increasingly developing, micro-blog is acting a key role in social hot topics and public opinion leading now, the traditional newspaper office who have been rushed by micro-blog are pay more attention on the new spreading method, and they are trying expand their influence by open and operat micro-blog. As the Chinese Communist Party organizations’ official newspaper among all levels, Party Newspapers acts the Irreplaceable role. As the number of official micro-blog raising, Party Newspaper official micro-blogs’ operation are concerned. In the course of the operation of the official micro-blogging, the party newspaper showing different trends of polarization. The paper selects Peoples Daily and three other Party Newspapers in SHANGHAI, GUANGZHOU and HUBEI as the objects of study, integrated use of sampling method and content analysis, compare their similarities and differences in terms of dissemination of content and dissemination of results through analysis of data and phenomena, Trying to find the reason of a big gap between their development, which found that provincial party newspaper official micro-blog Problems in operations. In this paper, the provincial party newspaper official micro-blogs have originality deficiencies, content homogenization; Interaction is far from enough, Micro-blogs operating profit model unknown; Inadequate investment in human resource as well as capital these kinds of problems, accordingly proposed integration advantages, identify the location, and avoid homogenization; grasping the law of development of ‘We Media’, strengthen interaction; increasing investment, training and professional operations team micro-blog and other reasonable advice, providing a reference to find the right way to get better development operations for the future of provincial party newspaper official micro-blog. Key Words：Peoples Daily Provincial Party newspaper Official