【毕业论文】国际大石油公司天然气营销策略及其对我国石油企业的启示.docVIP

本 科 毕 业 设 计 (论文) 题 目：国际大石油公司天然气营销策略 及其对我国石油企业的启示 2014年 6月10日 本科毕业设计(论文) 国际大石油公司天然气营销策略 及其对我国石油企业的启示 摘 要 国际大石油公司十分重视天然气营销工作，其主要采用的营销策略有：建立完善的营销体系，保障天然气供应可靠，提供多样化服务，采用市场化价格策略，并且关注基础设施建设，加强公司间的合作，均具有高度的社会责任感。而我国石油企业天然气营销发展相对落后，存在一些问题，如营销体系不成熟，产品及服务不完善，企业引导定价市场说服力不足，基础设施滞后等。文章针对这些问题，并借鉴国际石油公司在天然气营销方面的先进经验，提出对我国石油企业的启示：健全天然气营销机制，提高天然气供应可靠性，提供附加服务，促进市场化定价机制的形成，搞好基础设施建设，加强企业间合作，提高企业社会责任感等。以期对我国企业天然气营销的发展有所裨益。 关键词：国际大石油公司；天然气营销策略；问题；启示 International Petroleum Corporations’ Natural Gas Marketing Strategy and Its Inspiration for Chinas Petroleum Companies Abstract International Petroleum Corporations attach great importance to natural gas marketing, their main strategies are, the establishment of a sound marketing system , ensuring a reliable supply of natural gas, providing a variety of services, the use of market-based pricing strategy, and focusing on infrastructure, strengthening the companys cooperation, a high sense of social responsibility. In Chinas petroleum and gas companies, the development of natural gas marketing is relatively backward, there are some problems, such as the immature marketing system, incomplete products and services, lack of convincing of companies’ guiding market pricing, infrastructure lag. Aiming at these problems, and learn from the advanced experience of international petroleum corporations in gas marketing, this paper proposes some Inspirations for Chinas oil companies, improving a sound gas marketing system, keeping the reliability of gas supply, providing additional services, promoting the formation of market-oriented pricing mechanism, strengthening infrastructure, and improving cooperation between companies, improving social responsibility, and so on. Hope we can benefit the development of our country’s oil companies’ natural gas marketing business. Keywords：International Petroleum Corporations；Natural Gas Marketing Strategy；problems；Inspiration  目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc389029337 第1章 引言 PAGEREF _Toc38902933