China’s-health-food-market-中国保健食品市场.pdfVIP

28 Aug 2014 China Trade China Consumer Market Market Overview China’s health food market I. Market overview 1. According to reports, market sources in the mainland estimate that China’s health food and nutritional supplement market is worth more than Rmb600 billion. Thanks to the people’s rising health awareness, it can be expected that this market will continue to grow. 2. In China’s 12th Five-Year Development Plan for the Food Industry, the nutrition and health food industry has been included in the plan for the first time. According to this plan, it is projected that by the year 2015 the output value of China’s health food industry will reach around Rmb1 trillion, with an average annual growth of 20%. 3. China’s health food market first emerged in the 1980s. Health food refers to food products which claim to have specific health functions or supplement one’s vitamins or minerals. Health food is suitable for the consumption by specific groups of people and has the effect of regulating human body functions, but is not used for the purpose of treating diseases. Classification of health food: 1) Two categories Food with specific health functions: Such food, which shares common properties with general food, can regulate human body functions. In other words, it refers to food which is suitable for the consumption by specific groups of people and has the effect of regulating human body functions, but is not used for the purpose of treating diseases. Nutritional supplements: These products, with vitamins and minerals as major ingredients, are used for the purpose of supplementing nutrients for the human body. There are single-ingredient and multi-ingredient nutritional