网络营销（第五版）.doc

PAGE PAGE 13 Copyright ? 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter 12: The Internet for Distribution Learning Objectives (PPT 12-2) Distribution Channel Overview A distribution channel is a group of interdependent firms that work together to transfer product and information from the supplier to the consumer. The channel is composed of producers, intermediaries and buyers. These members transfer products from the point of origin to the point of consumption. Online Channel Intermediaries A good way to classify online intermediaries is according to their business