（毕业设计论文）海南会展旅游业分析.docVIP

毕业论文 PAGE PAGE 1 本科生毕业论文 论文（设计）题目 ：海南会展旅游业分析 分 院：旅业管理分院 专 业 （方 向）：会展经济与管理 年 级 、 班 级 ：会展0802 学 生 学 号：0810813006 学 生 姓 名： 指 导 老 师： 2012年05月20日 摘 要 会展业是现代城市产业的重要组成部分，与城市其他产业能形成相互促进的良性关系。伴随着社会的进步，消费模式和消费观念的改变，传统意义上的会展与旅游的不断发展，不断融合，最终演变成了“会展旅游”。会展旅游的举办可以提高城市资源的利用率，为举办地带来巨大的经济效益，并且有助于提高举办地形象和知名度。会展旅游已成为世界各国广泛关注的旅游项目。 本文从海南会展旅游业的发展现状出发,对海南的会展旅游业的优势和劣势进行了分析，并为海南未来的会展旅游业的发展提出了相关建议。争取早日把海南打造成世界一流的会展旅游城市，利用会展业的影响力和产业关联度，提出了一些想法和决策建议，希望对海南地区的会展旅游产业的建设起到推动作用。 ······ 【关键词】会展旅游业 海南 影响 Abstract The?exhibition industry?is?an important part?of?modern urban?industrial,?which along with other industries form?a healthy relationship?of?mutual promotion. As?society progresses,?changes in consumption patterns and?consumer ism concept as well as continuous development and?integration of traditional exhibition and tourism, exhibition industry eventually evolved into the “MICE tourism”.?Hosting?MICE tourism?can increase?the utilization?of?city?resources?and it?brings huge economic benefits?and?helps to improve?the?image and reputation?of?the?hosting city.?MICE tourism has became a worldwide attention tourism projects。 Based on the present situation of the MICE tourism in Hainan, the article analyzes its strengths and weaknesses, and also come up with some suggestions for future development. Aims to build a top MICE tourism city in the world, make use of the influence of the exhibition and its related industrials, the article has put forwards some ideas and policy recommendations, and hoping that will promote the construction of the MICE tourism industry in Hainan. ? 【 key words 】exhibition tourism; Hainan ; influence 目录 1 会展概述 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc324705047 1.1 会展及会展旅游··············································5 HYPERLINK \l _Toc324705051 1.2 国内外会展旅游研究综述······································5 2 海南会展旅游业分析 HYPERLINK \l _Toc324705055 2.1 海南会展旅游业的研究意义·········