商务英语第四册.doc

商务英语泛读四 Extensive Reading IV Unit 1 Part A Text Public Relations 公共关系 Public relations is defined as a firm’s communications and relationships with various publics, including customers, employees, stockholders (shareowners 股东), suppliers (providers供应商). government and the society(club社团)in which it operates. Public relations efforts date back to 1889, when George Westinghouse hired two people to publicize the advantages of alternating current to refute (argue against 驳斥,反驳) arguments for direct current electricity. 公共关系定义为一个公司的沟通和人际关系,包括与各种各样的公众客户,员工,股东,供应商,在政府和运作的社会方式。公关活动可以追 溯到1889年,当乔治西屋雇了两个人来驳斥赞成直流电源,宣传交流电的优势。 1 . What’s the definition for Public relations according to the passage above? (Public relations is defined as a firm’s communications and relationships with various publics, including customers, employees, stockholders, suppliers,. government and the society in which it operates.) Public relations is an efficient indirect communication channel for promoting products, although its objectives are broader than those of other components of promotional strategy促销策略. (公共关系是一种有效的间接,沟通的渠道,以促销产品. 虽然它的目标比其他公司的促销策略更加宽泛。) It is concerned with the prestige and image of all parts of the organization. A major objective is to build goodwill between the firm and its various publics. (它所关心的是组织的各部分的信誉和形象。) Through a massive communication effort, Pacific Gas and Electric strengthened its goodwill with employees, customers , shareholders, the community, and the press following the San Francisco earthquake in 1989. (一个主要的目标是要建立之间的公司和它的各种披露。通过大量沟通的努力,太平洋气和电公司增强了其与员工、客户、股东、社区信誉. 随着1989年旧金山地震。) The earthquake disrupted (中断了cut off) gas and electric supplies to 1.4 million customers,( 地震中断了对140万用户煤气和电力供应,) but PGE not only restored service to most customers within 48 hours, it also ran ads in 60 daily newspapers and 160 weekly publications to publicize its efforts and sent personal letters of assurance to 106,000 shareholders. (但太平洋不仅对大多数客户在48小时内恢复服务,还在60份日报和160