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The Convergence of TV Video and The Emergence of the Cross-Screen Platform VideoAmp’s First Annual Advertising Survey: Fresh Insights From Brand-Direct Marketers and Agency Executives Research Conducted By: Research Commissioned By: ©2018 VideoAmp, Inc. The Cross-Screen Advertising Opportunity Across All TV Video Executive Summary: AN INFLECTION POINT: In today’s connected home, the convergence of TV and digital video as platforms for the delivery of entertainment, news and information is all IN 2018 but complete. Virtually everyone in the family is comfortably screen- shifting across laptops, mobile devices, conventional and connected TVs, 46% of Media Buyers will use a along with OTT devices, and more with ease. No wonder the combination Cross-Screen Platform for Linear of TV and digital video is the highest-impact and highest-velocity TV, VOD, OTT, and Digital Video opportunity in advertising today. VideoAmp teamed with Industry Index to conduct significant, first-of-its-kind market research surveying brand-direct marketers and agency executives to understand how they are navigating this ecosystem and how it may affect their conventional upfront linear TV buys. The survey also explored marketers’ attitudes, experiences, and intentions regarding Cross-Screen Platforms (CSPs), new buy-side technology that safely aggregates both digital and TV audience data to support the holistic planning, execution, and measurement of advertising campaigns across all TV and video channels. Among the survey’s core findings is the fact that 70% of marketers say their TV strategy now directly influences their digital video strategy. Further, almost half said they