“互联网+”背景下旅游行业企业商业模式创新的研究.pdfVIP

Service Science and Management 服务科学和管理, 2017, 6(1), 1-7 Published Online January 2017 in Hans. /journal/ssem /10.12677/ssem.2017.61001 Study on Business Model Innovation in Tourism Industry under the “Internet+” Background 1 1 2 Lan Wang , Yingyuan Chen , Yan Zhang 1 School of Business, Beijing Language and Culture University, Beijing 2 School of Economics, Shandong University of Finance and Economics, Jinan Shandong th th th Received: Nov. 20 , 2016; accepted: Dec. 6 , 2016; published: Dec. 9 , 2016 Copyright © 2017 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Open Access Abstract “Customized Travel”, compared with the traditional way of tourism business, can improve cus- tomers’ traveling experience and increase the attractiveness of the service. For enterprises doing the travel business in the traditional way, they are faced with the pressures coming both from the outside and the inside, so to catch up with the “internet+” strategy and take advantage of the big data technology have become more and more important. This essay suggests that tourism industry enterprises pay more attention to care about the individuality of the customers, try to get closer to tailor-made travel business, get themselves used of the online platform and decrease the business cost by making the best use of the internet and the big data technology. Keywords Internet+, Big Data Technology, Business Model “互联网+”背景下旅游行业 企业商业模式的创新研究 1 1 2 王 岚 ，陈颖媛 ，张 彦 1北京语言大学商学院，北京 2