高考英语一轮复习unit2theunitedkingdom课时作业新人教版.docVIP

PAGE PAGE 8 Unit 2 The United Kingdom Ⅰ.阅读理解 A Bring any group of business owners or managers together，ask them the best way to promote their organizations，and youll get different answers.That comes as no surprise.When it comes to promoting a business，trying to find the single choice is rarely wise.Youll see business owners and managers try radio advertising.When that doesnt produce the results they want，theyll change to sending direct mail.When that doesnt create a jump in sales，theyll buy TV commercials.When that falls short of their expectations，theyll try a new online strategy...and it goes on and on. For most companies，the best approach is a mix of different channels，organized in ways that allow each to build upon the others.The channel that will work best in a given situation depends on a lot of factors，including the company itself，its audience，the message being conveyed，the environment，and many more. Just that radio worked well for a companys last effort doesnt mean that TV advertising wouldnt be a better choice this time.Or maybe the right channel is direct mail.Theres no simple answer，because there are so many variables. If your audience is broad，then maybe radio or newspaper advertising is the right choice.If youre targeting a carefully defined group, such as former customers，direct mail or email will probably perform better. There are two important lessons here.The first is not to concentrate on trying to find a single channel that will serve all of the companys needs，because it just doesnt exist.The second lesson is that before you spend the first dollar to promote your business，you need to do more than a little learning.Youll really need to understand your customers，your marketplace，your competitors，and the environments in which you do business.And you need a good understanding of what makes one marketing channel right for one situation，but not another. [语篇解读]　本文为一篇说明文。作者介绍了公司常用的促销策略。 1．According to Paragraph 1，there are no . A．cheap ads