陕西科技大学工商管理硕士(mba)-2015-《商务英语》-邢战雷-6-marketandmarketing0.pptVIP

Contents 8.1 Increasing Sales from the Existing Customer Base 8.2 Increase Sales by Expanding the Customer Base 8.1 Increasing Sales from the Existing Customer Base It is generally accepted that it is less difficult to increase sales obtained from existing customers. It is not difficult to understand why this should be so. Existing customers are aware of the nature of the offer and support it to a greater or lesser degree. There are a number of possible ways in which sales of existing customers may be increased. Increase the Spend of Core Customers Every business has core customers,