北京市商业健身俱乐部私人教练服务质量分析-体育学专业论文.docxVIP

北京市商业健身俱乐部私人教练服务质量分析 万方数据 courses bring inconspicuous effects; Four is few types of personal trainer classes; Five is the low perceived value of personal trainer members. In order to improve the personal trainer service quality of commercial fitness clubs in Beijing, this study proposes a few suggestions: establishing a management system of personal trainer service quality; guide the expectations of personal trainer members correctly; provide different personal trainer classes; strengthen the relevant research of service quality and fitness clubs performance. Key Words: Fitness Club；Personal Trainer；Service Quality；SERVQUAL Model 论文随机验证编号：BT4281517511553 VI  目录  HYPERLINK \l _bookmark0 1 前言...............................................  HYPERLINK \l _bookmark0 -  HYPERLINK \l _bookmark0 4 -  HYPERLINK \l _bookmark1 1.1 研究背景 ................................................ HYPERLINK \l _bookmark1 -  HYPERLINK \l _bookmark1 4 -  HYPERLINK \l _bookmark2 1.2 选题依据 ................................................ HYPERLINK \l _bookmark2 -  HYPERLINK \l _bookmark2 4 -  HYPERLINK \l _bookmark3 1.3 研究目的 ................................................ HYPERLINK \l _bookmark3 -  HYPERLINK \l _bookmark3 5 -  HYPERLINK \l _bookmark4 2 文献综述...........................................  HYPERLINK \l _bookmark4 -  HYPERLINK \l _bookmark4 6 -  HYPERLINK \l _bookmark5 2.1. 服务质量研究现状 ....................................... HYPERLINK \l _bookmark5 -  HYPERLINK \l _bookmark5 6 -  HYPERLINK \l _bookmark6 2.1.1 服务质量的概念及其维度 .....................................  HYPERLINK \l _bookmark6 -  HYPERLINK \l _bookmark6 6 -  HYPERLINK \l _bookmark7 2.1.2 服务质量评价的研究.........................................  HYPERLINK \l _bookmark7 -  HYPERLINK \l _bookmark7 6 -  HYPERLINK \l _bookmark8 2.1.3 服务质量与顾客满意度、忠诚度的关系研究 .....................  HYPERLINK \l _bookmark8 -  HYPERLINK \l _bookmark8 7 -  HYPERLINK \l _bookmark9 2.1.4