北京市健身俱乐部中健美操市场化运作的现状与对策研究-体育教育训练学专业论文.docxVIP

AbstractChinese Abstract Chinese masses’sports will move towards the prosperity in the 21st century．As Beijing of the national capital，play a role in taking the lead in developing and demonstrating in this respect．Success that 2008 Olympic Games applied for has facilitated sports development of the masses in Beijing，put forward 11igh demand too to development its．Under the background of fact that like this，some problems of studying market-based operation of Beijing aerobics have a realistic meaning even more．Can not merely accelerate the process of the aerobics witll market-based sport through the study on market·based operation of aerobics，to build up body the entertainment industry has sure impetuses while being whole． This text is through questionnaire investigation and on-the—spot investigation,the state of development of the aerobics carry on research to building up body in the health club of Beijing，have analysed from two aspects of the operation of the club and consumer’s situation．Is it is it build up body aerobics current situation that manage among club to sketch the contours of to try hard，put forward fine development build up body aerobics market-based countermeasure．Offer the real example basis analysing for management of the health club，offer reference for the fact that the government makes relevant policies， offer some clues for the fact that the scholar studies the market-based operation of the single project at the sa／ne time． The target ofthis research，for building up body on the callisthenics market ofBeijing， for some operator and consumer participating in aerobics consumption of health club mainly,and the administrative department on the sports market and relevant experts． Research approach that adopt in the course of studying have documents and materials law， investigation method，getting special materials in the thesis，law of Philippines and statistic law，etc．ofmathematics and physics put in order and analysis． Result of study：Do not have high