电子元器件行业营销渠道分析-工商管理专业论文.docxVIP

首都经济贸易大学博（硕）士学位论文 首都经济贸易大学博（硕）士学位论文 电子元器件行业营销渠道研究 II II Abstract The electrical components industry is the pillar industry to our national economy．With the rapid development of the whole industry，also because of the gap between domestic and foreign enterprises in technology、production and marketing makes our enterprises at a disadvantage in competition with foreign manufacturer．In the context of the economic globalization，the market is changing，the competition has also increased．The marketing channel has become an important bargaining chip to gain a competitive advantage and to grasp the initiative in the market．Marketing channel itself as the depth of the market economy has been evolving．It is particularly urgent for our electronic components manufacturing enterprises to improve the marketing channel，so as to participate in international competition．How to build marketing channels，and enable enterprises to adapt to the changing environment of market and technology is a vital topic for the domestic components enterprises． First of all，we analyze the environment for the development and current situation of the components industry in China．Subsequently，a comparative analysis of the current development of domestic and international components industry marketing channels， and then found the limitations of the domestic components of marketing channel construction ． Meanwhile ， summed up the advantages and advanced experience of foreign components industry in building sales channels，and the causes of channel differences of domestic and foreign enterprises．Finally，as a sample，the semiconductor integrated circuit industry in China，proposed vertical integration and combined with e-commerce marketing channel construction program．Trying to solve the status quo of the single sales channel and the lack of competitiveness for Chinese components industry．To build enterprises and distributors into a powerful strategic combination，to participate in the competition，and to improve the