上海域盛文化传播有限公司会展物流方案优化的研究.docVIP

PAGE 1 上海域盛文化传播有限公司会展物流方案优化研究 摘要 随着会展经济在我国的不断发展，为会展进行配套服务的物流配送需求也日趋旺盛，会展物流业的发展亟待规范化，否则会成为阻碍会展经济发展的瓶颈。在这种情况下，参展企业要充分利用好会展给自己带来的效益，就必须要格外重视会展物流。本文分析了我国会展物流的现状，对会展物流的组成及网络化建设进行了分析与说明，以上海域盛文化传播有限公司为典型案例，从六个方面指出公司在会展物流方案设计当中的不足， 并针对会展物流方案的优化指出了六点优化建议：人员方面、运输方面、展品包装等六个方面。提出一套相应的较为完善的优化方案，并且进行有效性分析。本文也介绍了会展物流方案设计的基本方法与步骤。 关键字：会展物流，物流方案，优化 Sheng Culture Communication Co. on waters exhibition logistics optimization study Abstract With the continuous development of mice economy in China, for convention and exhibition services also become increasingly strong demand of logistics distribution, logistics industry needs to be standardized exhibition, otherwise it will become a bottleneck for the further development of exhibition economy.In this case, the enterprises should make full use of good exhibition bring us benefit, will have to be especially attaches great importance to the exhibition logistics.Because exhibition logistics can affect the exhibitors will be transported to the exhibition site, the exhibition materials smoothly, and can in a timely manner.By studying the exhibitors exhibition logistics solution design, enables enterprises to improve the efficiency of its own exhibition logistics, improve the benefit of the exhibition logistics, allows businesses to successfully take part in the exhibition, to achieve its own exhibition.This article will focus on the full sea culture communication co., LTD. There exist the shortage of the convention and exhibition logistics solution design, put forward a set of relatively complete optimization scheme, and effectiveness analysis. Key Words：Convention exhibition logistics, logistics solutions, optimization  目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc31752 1.绪论 PAGEREF _Toc31752 4 HYPERLINK \l _Toc13419 1.1 选题背景 PAGEREF _Toc13419 4 HYPERLINK \l _Toc30815 1.2 选题的目的及意义 PAGEREF _Toc30815 5 HYPERLINK \l _Toc3799 2. 会展物流业的发展现状及未来发展趋势 PAGEREF _Toc3799 5 HYPERLINK \l _Toc26468 2.1会展物流的组成 PAGEREF _Toc26468 5 HYPERLINK \l