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Part I
Governing and practising
creativity
2 Creative spaces and the art of
urban living
Graeme Evans
Introduction
This chapter offers a critical perspective on the instrumental use of arts and crea-
tive practices for the purposes of urban regeneration, in contrast to vernacular
and everyday culture and exchange. Opening with the dialectical perspectives of
Raymond Williams (‘community culture’) and Richard Florida (‘creative class’),
the move from community arts to social inclusion, and from cultural to creative
industries is charted in the context of British urban and cultural policy regimes.
Within this discussion, challenges to vernacular creative practices and places are
presented, with examples of how culture is treated in flagship developments. The
chapter concludes with a discussion of the forms of resistance by artists and others
to the commodification of the everyday and the perils of co-optation by the regen-
eration process.
[Richard] Florida treats the Toronto Arts scene as a souvenir … he doesn’t
get it
(Anon, Ottawa, 28 April 2008)
[W]hen Marxists say we are living in a dying culture, and that the masses
are ignorant, I have to ask them … where on earth they have lived. A dying
culture and ignorant masses are not what I have known and see.
(Raymond Williams: 1958b)
These two observations could be said to be a world, if not at least an era, apart.
Richard Florida, proponent of the ‘creative class’ (2002), in his latest incarnation
at the University of Toronto, and the late Raymond Williams, author of the seminal
Culture and Society and Culture is Ordinary. Williams had been a champion of
vernacular, working-class or at least non-elitist cultural expression and experi-
ence, but one that was not bound simply by
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