保险产品在银行中扩大业务量的途径（毕业学术论文设计）.docVIP

精品 精品 中文摘要 20世纪80年代，银行保险在欧洲大陆出现。可以说，银行保险的出现，打破了银行与保险之间的界限，真正的将保险业务渗透到传统的银行业务之中，这种相互之间的渗透，是一种全新的尝试，既方便了客户，为客户提供更为直接和全面的金融服务，又为银行中的业务收入提供了一个崭新的渠道。银行保险这个金融业的发展给世界各国金融业的发展增添了不少活力，也带来了不少挑战。银行保险产品是银行保险是否能够成功可持续发展的重要因素。银行保险是金融业混业经营发展趋势下的必然产物。 商业银行与保险公司能否紧密结合是比较关键的问题。相信伴随着银行保险市场的逐步成熟，伴随着银行保险产品地位的提升，伴随着技术水平的不断进步，伴随着更多客户的认可和理解，银行保险的市场占有率将得到进一步的提升，相信无论是监管部门还是银保业务中的银行与保险公司，都会更加重视这一新兴的销售渠道，我国的银行保险也将会取得更高的成就。 关键词：银行保险 保障 销售渠道 银保合作 Abstract Nineteen eighties, bank insurance in Europe continent. Can say, bank insurance, breaking the boundaries between bank and insurance, real will insurance penetration into traditional bank business, the mutual penetration, is a new attempt, both for the convenience of the customers, to provide more direct and comprehensive financial services, and to increase the bank the intermediate business income provides a new channel. Bank insurance is the financial industry to the development of world financial industry development adds a lot of energy, it also brings a lot of challenges. Bank insurance products of bank insurance success is an important factor of sustainable development of. Bank insurance is the mixed operation of financial industry under the trend of development of the inevitable outcome. The commercial bank and the insurance company will closely is a key. Believe that accompanied the bank insurance market gradually matures, accompanied by the bank insurance product promotion, with the technology progress, with more customers recognition and understanding, bank insurance s market share will be further improved, I believe both the supervision departments or the bancassurance business of bank and insurance company, will pay more attention to this new sales channels, Chinas banking and insurance will achieve greater achievements. Key words: bank insurance Security Sales channels Bank insurance cooperation  目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc11023 中文摘要 PAGEREF _Toc11023 I HYPERLINK \l _Toc28597 Abstrac