数字营销资料微博营销-2014-short-en-final.pptx

Re-Discover Weibo APRIL 2014Weibo Is EvolvingWeibo is a largely Mobile social media platform based upon Interest and Open RelationshipMobileInterestOne-way (Open) RelationshipLarge User Base Viral Reach/ Mass Awareness + Ripple Effect536MRegistered Users2014Q1Active Users Growing; Increasingly Mobile66.6MDAU 2014Q1Y12-13 WEIBO DAUTREND70%+MOBILE单位：千万来源：新浪历届财报Weibo Is Evolving With Its UsersOPEN百度贴吧INTERESTSOCIALCLOSEDMid/High Active Users Grow 47% YoYDaily activeHigh-activeMid/high-activeMid/low-activeLow-activeV-users content accounts not includedNew users = users who registered in current