管理学课件第5章SocialResponsibilityandManageria.pptVIP

Corporate Social Responsibility (CSR) Corporate Citizenship Concepts Corporate social responsibility – emphasizes obligation and accountability to society Corporate social responsiveness – emphasizes action, activity Corporate social performance – emphasizes outcomes, results 社会义务、社会响应、社会责任 社会义务(social obligation)：企业在追求经济利益同时尽了法律要求的义务。 社会响应(social responsiveness) ：企业响应社会公认的价值准则，优先处理最受社会关注的事务的能力。--满足普遍性的社会需求,但未从长远角度考虑(社会呼吁) 社会责任(social responsibility) ：企业在追求经济利益同时也追求有利于社会长远目标的义务。 Corporate Social Responsibility (CSR) Carroll’s Four Part Definition CSR encompasses the economic, legal, ethical and discretionary (philanthropic) expectations that society has of organizations at a given point in time Corporate Social Responsibility (CSR) Carroll’s Four Part Definition Understanding the Four Components Pyramid of CSR Corporate Social Responsibility (CSR) CSR in Equation Form Is the Sum of: Economic Responsibilities (Make a profit) Legal Responsibilities (Obey the law) Ethical Responsibilities (Be ethical) Philanthropic Responsibilities (Good corporate citizen) CSR Corporate Social Responsibility (CSR)Arguments For Addresses social issues business caused and allows business to be part of the solution Protects business self-interest Limits future government intervention Addresses issues by using business resources and expertise Addresses issues by being proactive Corporate Social Responsibility (CSR)Arguments Against Restricts the free market goal of profit maximization Business is not equipped to handle social activities Dilutes the primary aim of business Increase business power Limits the ability to compete in a global marketplace Corporate Social Performance Carroll’s CSP model integrates economic concerns into a social performance framework Corporate Social PerformanceNonacademic Research Fortunes ranking of most and least admired corporations Council on Economic Priorities Corporate Conscience Awards Business Ethics Magazine Awards WalkerInformation’s Researc