《金融服务的黄金机遇：向一线员工获取客户数据（英文版）》.pdfVIP

Financial Services FINANCIAL FIRMS LEARN TO LOVE CUSTOMERS BY EXTENDING DATA ANALYTICS The Wall Street Journal news organization was not involved in the creation of this content. WSJ. Custom Studios is a unit of The Wall Street Journal Advertising Department. WSJ. Custom Studios ©2016 FINANCIAL FIRMS FINANCIAL FIRMS LEARN TO LOVE CUSTOMERS LEARN TO LOVE CUSTOMERS BY EXTENDING DATA ANALYTICS BY EXTENDING DATA ANALYTICS Imagine billions of dollars are locked in a safe sitting in front of you and your colleagues. You have one number of the combination, which you have been instructed not to share with anyone. You don’t know it, but your colleagues are in the same predicament. Each of you is closely hoarding one number. None of you know what the others have. And each of you is so close, yet so far, from being able to open that safe. Banks, insurance companies and other financial-services firms around the world are in just that fix. They have long possessed mountains of customer data and information that could help them generate greater profits and enhance customer satisfaction. But because the information is spread among multiple people in multiple departments across multiple database systems, most financial-service companies are only now learning how to pull all of their information together and share it with their employees in a way that will help them operate more efficiently and profitably. Some companies are moving along much faster than others.