E-commerce chapter 1幻灯片.pptVIP

Chapter 1 Overview of Electronic Commerce Learning Objectives Define electronic commerce (EC) and describe its various categories. Describe and discuss the content and framework of EC. Describe the major types of EC transactions. Describe the digital revolution as a driver of EC. Describe the business environment as a driver of EC. Learning Objectives Describe some EC business models. Describe the benefits of EC to organizations, consumers, and society. Describe the limitations of EC. Describe the contribution of EC to organizations responding to environmental pressures. Describe online social