助听器市场调查.pptVIP

MarkeTrak VI:Hearing Aid Industry Market Tracking Survey 1984-2000 Sergei Kochkin, Ph.D. Knowles Electronics, Inc. February 27, 2002 Method National family opinion panel 80,000 households Balanced to key census variables HIA survey in 1984 used NFO All MarkeTrak surveys Screening Question – Phase I (November 2000) “Does anyone in your household have a hearing difficulty in one or both ears without the use of a hearing aid?” Physician screening for hearing loss during last physical within last six months. Self, Spouse, Other, Child (Under age 18) 15,800 hearing-impaired individuals 72% resp