浅谈淘宝发展战略存在的问题与对策 20170305.docxVIP

浅谈淘宝发展战略存在的问题与对策 [论文摘要]随着电商行业的高速发展，电商经济在我国的市场经济中占领的地位越来越重要。同时随着我国倡导“全民创新，大众创业”的新时代的理念，大众创业的实施平台，无疑是电商平台。电商平台的可进入难度低，实现经济收益的渠道便捷。更加的推动着大众创业的相互感染、相互影响。同时也推动着“电商平台”的数量剧增，导致电商市场的竞争加剧。 在这如此激烈的电商市场中马云的”淘宝“平台稳占电商市场的地位首位。电商经济的多变性不仅仅是简单的运作模式的合理还需要适合市场、准确预测市场的发展战略。这几年的发展过程中‘淘宝”市场份额逐步下滑。分析“淘宝”的发展战略的存在的问题并提出有效的建议，有利于我们跟好了解“电商经济”的发展需求，同时通过对”淘宝”的分析更好的制定“电商平台”与“大众创业”的发展战略 [关键词]电商平台；发展战略；淘宝 [Abstract] with the rapid development of the electricity supplier industry, and electricity supplier position in Chinas economy occupy the market economy more important. At the same time with the development of the national innovation initiative in China, a new era of public entrepreneurship concept, the implementation of the platform of public entrepreneurship, is undoubtedly the business platform. Electric business platform can enter the low degree of difficulty to achieve economic benefits, more convenient channels. Promote mutual infection, public entrepreneurship influence each other. At the same time promote the increasing number of electronic business platform, resulting in the intensification of electricity market competition.MA in this intense electricity market Taobao platform Wenzhan electricity market position first. Not only the variability of electricity supplier economy mode of operation is simple and reasonable need for the market, accurate forecast of market development strategy. The years of the development process of Taobao is the gradual decline in market share. Analysis of development strategy of Taobao and put forward effective suggestions, help us to know better the development needs of commercial economy, at the same time, through the analysis of development strategy of better Taobao to establish a business platform and public business [Key words] Electronic business platform; development strategy; Taobao 目录 引言………………………………………………………………………1 1背景分析………………………………………………………………2 1.1中国电子商务发展及现状……………………………………2 1.2淘宝发展简述…………………………………………………2 1.3淘宝网发展的趋势……………………………………………2 2项目调研………