电子商务管理视chap.pptVIP

Chapter 1Foundations of Electronic Commerce Learning Objectives Define electronic commerce and describe its various categories Distinguish between electronic markets and inter-organizational systems Describe the benefits of electronic commerce to organizations, consumers, and society Describe the limitations of electronic commerce Understand the forces that drive the widespread use of electronic commerce Describe and discuss the changes that will be caused by electronic commerce Discuss some major managerial issues regarding electronic commerce Opening Vignettes:Intel Corp. and Happy Puppy I