电子商务 chap10.pptVIP

Chapter 10Economics, Global, and Other Issues in Electronic Commerce Learning Objectives Identify the major impacts of Web-based economics Describe the major components of Web-based economics Analyze the impact of online markets on competition Describe the impacts and industry structure on intermediation Describe the role and impact of virtual communities Evaluate the issues involved in global electronic commerce Analyze the impact of EC on small businesses Understand the research opportunities in EC Describe the factors that will determine the future of EC Marketplace Vs. Marketspace Markets have three main functions Matching buyers and sellers Facilitating the exchange of information, goods, services and payments Providing an institutional infrastructure Electronic Marketplaces = Marketspaces Increase effectiveness Lower distribution costs ‘Friction-free’ markets Marketplace Vs. Marketspace (cont.) Regular and EC economics are completely different EC involves gathering, selecting, synthesizing, and distributing information Economics of EC starts with supply and demand, and ends with pricing and competition The Components ofDigital (Virtual) Economics Digital Products The Components ofDigital (Virtual) Economics (cont.) The Consumers— people worldwide that surf the Web are potential buyers of goods and services The Sellers— frontstores available on the Net, advertising and/or offering millions of items The Infrastructure Companies— companies provide the hardware and software necessary to support EC The Intermediaries— intermediaries of all kinds offer their services on the Web The Support Services— ranging from certification and trust, which assures security to knowledge providers Content Creators— media-type companies create and perpetually update Web pages and sites Competition in Electronic Commerce Impacts on competition Lower buyers’ search cost Speedy comparisons Differentiation Lower price Customer service Digital products lack normal wear and tear Com