2018奥迪新A8L试驾品鉴会方案 2018-175页研究报告.ppt

“尊享卓越”——2011奥迪新A8L中南小区试驾品鉴会 “Enjoy Excellence” 2011Audi New A8LCentral and South Area Test Drive Appreciation GAAC 17.03.2011;目录Contents;目录Contents;整体策略：思考1：解读奥迪新A8L;General strategyThought 1: Explain Audi new A8L ;整体策略：思考2：新A8L在中南小区面对的挑战;General strategy Thought 2: Challenges for new A8L in central and south community ;;;;;目录Contents;;;活动概述整体日程安排;Activity briefGeneral agenda ;;;活动概述主要活动内容：;Activity briefMain activity contents: ;与媒体联动，聚集精英;Cooperate with media, gather elites ;餐前酒会：;Preprandial cocktail: ;跨界营销的结合：;Combine cross-area marketing: ;高科技的应用：;Application of high technology ;高科技的应用：;Application of high technology ;新车亮相（郑州站）：;New car launch (Zhengzhou);新车亮相（合肥站）：;New car launch (Hefei);A8L试驾：体验奥迪奢???;A8L test drive, experience Audi luxurious;精妙的助兴演出：;Wonderful performance ：;目录Contents;活动运营品鉴会流程;Activity operationAppreciation conference flow ;活动运营品鉴会流程;Activity operationAppreciation conference flow ;活动运营郑州站品鉴会活动场地推荐介绍;Activity operationZhengzhou appreciation conference activity site recommendation ;活动运营 郑州站品鉴会活动场地推荐理由;Activity operation Zhengzhou appreciation conference activity site recommendation ;活动运营 郑州住宿酒店推荐（一）;Activity operationZhengzhou accommodation hotel recommendation (1);活动运营 郑州住宿酒店推荐（一）;Activity operationZhengzhou accommodation hotel recommendation (1);活动运营 郑州住宿酒店推荐（二）;Activity operationZhengzhou accommodation hotel recommendation (2);郑州裕达国贸酒店;Zhengzhou Yuda Palace Hotel;郑州裕达国贸酒店;Zhengzhou Yuda Palace Hotel;活动运营 郑州住宿酒店推荐（三）;Activity operationZhengzhou accommodation hotel recommendation (3);活动运营 郑州住宿酒店推荐（三）;Activity operationZhengzhou accommodation hotel recommendation (3);活动运营 合肥站品鉴会活动场地推荐介绍;Activity operationAppreciation conference activity site recommending Introduce in Hefei;活动运营 合肥站品鉴会活动场地推荐理由;Activity operation Appreciation conference activity site recommending Introduce in Hefei;地址：合肥巢湖市中庙镇湖滨大道北碧桂园凤凰酒店 * 备注：沿合肥快速路至市中心，60分钟车程； ;Address:Country Garden Phoenix City Hotel, North Hubin Avenue, Zhongmiao Town, Chaohu, He