语言学--跨文化交流错误英文案例-PPT.pptVIP

* Cross-cultural communication refers to the different cultural backgrounds of communication between individuals, that is, people from different cultural backgrounds of the interaction between what happened. In recent years, it is caused most peoples attention. In China, the language teachers to show great interest, reflecting the changes of the times and demands, has attracted people from the perspective of cross-cultural education of foreign language teaching in-depth thinking. Culture diversity in words Culture differerce on time Culture differerce on time Culture diversity in words The General Motors Corporation named NAVO in Mexico.In Spanish the NAVO means it doesnt go ,so the Mexicans will not buy their cars ,at last ,The GM suffer a crushing defeat in Mexico. Clutural difference on manners Hejun is a successful engineer ,Mike is his best friend from Canada.When Mike come to China,Hejun made an carefully arrangement for him .however ,when Hejun went to Canada for a business trip ,Mike just made an simple arrangement for him and ingored him after he send Hejun to hotel ,Hejun was very disappointed and he thought ,Mike was very impolite for this Culture differerce on time A Brazil company went to American to purchase equipment ,their negotiate group was late for 45 minutes ,because of their shopping .The American company was very dissatisfied for their late .During the negotiate ,the American take the Brazil partys late into their head and didnt want to bargain with the American party. They signed the contract without considered clearly ,At last ,the Brazil suffered a great loss. Professor Smith and his assistant，Chen Ming，were doing fieldwork in a small city in China. It was hot and humid, and both were casually dressed. One evening as they were leaving for dinner，a local administrator told them that the mayor of the city, who was interested in the type of research they were doing, would like to say hello to Professor Sm