091027-y09 nescafe rtd 2nd campaign proposal v4.0资料教程.pptVIP

2009 Nescafe RTD 2nd Campaign Proposal;上海地区参与情况Shanghai regional participation 多数的活动参与者来自于广东省，其次来源于上海市The majority of participants were from Guangdong province, the second largest group was from Shanghai 原因是：Reasons: 广东省的人口基数比上海市高The population of Guangdong province is much bigger than the population of Shanghai POCO注册用户中，广东用户略多于上海用户A higher percentage of POCO users are located in Guangdong province ; 上海是活动参与人数第二高的地区，并且拥有较高的活动关注度(从网站浏览量、独立访问 用户量等可看出)；因此可以选择在上海，进行线上与线下结合的活动 The participations from Shanghai were the second highest group. According to the number of page views and unique