管理信息系统-INFORMATION-SYSTEMS，-ORGANIZATIONS，-AND-STRATEGY.ppt

Do students believe it is possible to design information systems that focus both on low-cost leadership and product differentiation? Some may say it is with sufficient planning and innovation; perhaps a new product is even cheaper to produce than older ones. Some may say that the investment in innovation required for product differentiation precludes that firm from maintaining low-cost leadership. * You could ask students to provide other examples from their own experience of companies that exemplify strong focus on market niche as well as excellent customer and supplier intimacy. * Credit card companies are an interesting industry to look at from a competitive analysis point of view. There are really just three companies of any size: Visa, MasterCard and American Express. There are of course store cards provided by several credit card banking and processing firms. How do the big three compete against one another? How do your students come to have one or more of these companies’ cards? How does the use of behavioral targeting fit in with the strategies of these companies? What is their strategy? How does IS play a role in these strategies? * Do students believe it is easier or harder to gain a competitive advantage via the Internet as opposed to more traditional means? Table 3-5 describes the impact of the Internet on various competitive forces. * Ask students if they have read electronic books and textbooks and what devices they have used – Kindle, Nook, iPad, Sony Reader, PC, etc. Are all of these also disruptive technologies? What other recent technologies can be seen as or have the potential to be disruptive? Some candidates are Netflix streaming movies, Google TV, Apple TV, and Vook books (V sells enhanced books with both text and videos). * How does the value chain model differ from the Porter model? (It offers more specific detail about what exactly to do to achieve competitive advantages.) How do primary activities differ from support activities?