hsbc rbwm campain concept development for prd area cvp card design (updated)_368讲义教材.pptxVIP
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- 2018-10-15 发布于天津
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hsbc rbwm campain concept development for prd area cvp card design (updated)_368讲义教材.pptx
3Customers’ evaluation on CVPEvaluation for specific benefits (platinum card)overallAll the benefits on CVP can be classified into 3 groups based on attractiveness uniqueness全年免费专车服务Free exclusive taxi service(once a week)基础功能Basic function1年4次全球机场贵宾厅 Free access to airport VIP lounge globally (4 times/ per year)积分活动Rewards points 航班延误险Flight delay insurance全球尊享商户/境内特惠商户Home and away year-around offer网购1.5倍积分Online shopping 1.5X rewards points5%返现Instalment rewards (5% cashback)里程兑换Mileage exchange五星级酒店自助餐2人同行一人免单1 for 1 in high-end buffet or restaurant 境外机场接送/租车权益/免费wifi三选一overseas airport
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