最新版创新高职英语基础教程综合1册精品电子教案Unit3单元一级指标.pptVIP

INNOVATION COLLEGE ENGLISH Unit 3 Advertising HOME A good advertisement is one which sells the product without drawing attention to itself. ——David Ogilvy Unit Task Reading L S W ●Career skills Designing a job advertisement; designing an advertising campaign ● Reading: 1) Scanning 2) Reading for main idea 3) Looking for topic sentence and supporting details 4) Guessing word meaning from context HOME Unit Task Reading L S W ● Writing: 1) Practical writing: Designing a poster ●Listening: 1) Identifying speaker’s tone of voice: agree or disagree 2) Listening for key words and numbers 3) Listening for general information and details HOME Unit Task Reading L S W ● Speaking: A job interview ● Language focus: Key words and phrases advertisement selling point slogan job advertisement campaign disadvantage advantage method rent a room ad Tv ad commercial stimulate appeal to HOME Unit Task Reading L S W 1 Look at the following pictures. These are advertisements placed in our real life. Try to find out what product is sold and what selling point is stressed on in each advertisement. Sample: This advertisement is selling paints. The selling point is the paints’ naturalness. HOME Unit Task Reading L S W Suggested Answer: Tire is sold in Picture 2. The selling point is that the tire runs smooth and steady even on snowy roads. HOME Unit Task Reading L S W Suggested Answer: Rubber gloves are sold in Picture 3. The selling point is that the rubber gloves do not slip. HOME Unit Task Reading L S W Suggested Answer: Shaving blade is sold in Picture 4. The selling point is that the blade is super sharp. HOME Unit Task Reading L S W 2 Read and appreciate the following advertising slogans of some famous brands. Discuss with your partner and exchange what you know about the brands. I like Japanese cars. And I prefer buying a Toyota, because it’s affordable and of good