“市场营销”讲义研究报告.ppt

Marketing in the Twenty-first Century ;Defining Marketing;Core Concepts of Marketing;Simple Marketing System;Manufacturer markets;The Four Ps; Production Concept ;Market;Customers;Customer-Oriented Organization Chart;Evolving Views of Marketing’s Role;Evolving Views of Marketing’s Role;Evolving Views of Marketing’s Role;Review;Chapter 2;Objectives;Determinants of Customer Delivered Value;Satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a product’s perceived performance (or outcome) in relation to his or her expectations.;;Margin;Levi Strauss’ Value-D